What really fuelled up popularity of Charm Bracelets
World War II laid a foundation for another charm bracelets revival in America in late 1940s and early years of 1950s. Soldiers picked up charms as remainders in the cities of Europe and brought them home for girlfriends and wives.
This trend continued over years. Some of the icons of the 20th century that helped fuel-up the popularity of charm bracelets to a great extent include Elsa Shiaparelli, designers Coco Chanel and Duchess of Windsor.

Cartier bracelet of 9 tiny crosses was worn by Duchess of Windsor, which was a great fashion tycoon that time. Each of the cross was made from precious gemstones, on her wedding day, and it was given as a gift by her husband.
Both Elsa Shiaparelli and Coco Chanel wore big fob style bracelets in public and carried them with great style. The bracelets worn by them were reproduced by the jewelry houses in Europe as well as American markets and they were made available to the masses at affordable rates.